Consumer Market Research Consulting
40 years transforming data into strategic decisions.
We work to understand your needs, meet your goals and maximize the value of your investment.
We are an agency specializing in market research, providing consultancy and full or partial execution of quantitative and qualitative projects.
A pioneering company in carrying out regional studies in Latin America and in the technical application of Conjoint Analysis and DCMs in pricing studies, development and optimization of portfolio and products, especially in mobile telephony.
MORAL AND ETHICAL STRENGTH
Our Values
Proactive
We are problem-solving oriented. We respect people and genuinely enjoy supporting everyone's success.
Integrity
What do you do when no one's looking? Our teams act with integrity, honesty, and empathy.
Dedication
Our clients trust our ability and commitment to make things work, and we take that seriously. Our team overcomes obstacles, finds solutions, and delivers exceptional results.
Our missions
Understanding that the world has changed, that new technologies emerge all the time, but that ultimately the decision-maker is a human being - this complex entity formed by a mosaic of beliefs, needs, resistances, volatilities, and the need to belong.
Do the basics well, diligently, and consistently. Knowledge construction, which underpins strategic decisions, needs to be solid and well-structured.
Respect and promote diversity, the world in gray is very boring, but even colors need a base to project themselves.
Look without judging, to better understand.
Humility - knowing that we don't know everything, so we can be open to surprises and discover opportunities.
Transparency – we are correct and ethical, even when no one is looking.
Act in the present, aim for the future and honor the past.
Algorithms have changed everything and will they replace humans. Will they?
Who experiences, feels, and decides on flavors, textures, consistencies, aromas, performance, and prices? We exist to apply available technologies to understand who experiences, feels, and decides on everything that "escapes" the control of algorithms.
Profile of our employees
Diversified Specialization
Our team has experienced professionals specializing in various areas, ensuring complete and efficient solutions for all challenges.
Collaboration and Respect
We value collaboration and mutual respect, fostering a harmonious environment that encourages innovation and collective growth.
Search for Improvement
Our team is always seeking updates and improvements, aiming to deliver the best results to our clients.
We are based in São Paulo, but we serve the entire country, with the support of partners who share our values and missions.
Our Solutions
Consulting, planning, complete operationalization of studies, analysis, presentations and strategic recommendations.
And/or operational support for your internal studies with the support of our logistics hub - Retro Research.
Areas of Activity
Product and Service Evaluation
Testing products, services, packaging, concepts, ideas, aromas, flavors...
Price elasticity - defining the optimal price range.
Customer satisfaction study regarding products, customer service and services.
Shopping experience - script, attitudes and experience at the POS.
Behavioral studies
Market segmentation - segmentation studies, niche identification and mass behavior.
Habits and attitudes regarding purchasing, use and choice of products - declared and/or observed during the use, storage and handling of packaging and products.
Profile Studies - identification of the profile of consumers and users of products and services.
Strategic studies for brands and products
Conjoint Analysis and DCM “Study the whole, to understand the parts”.
Tracking Study - tracking and monitoring the evolution of consumption of products and services.
Brand positioning and perception - studies on solidity, identification and images associated with brands and products.
To talk about the clients we serve, we need to tell a little about our leader's story.
Clarice de F. N. Carvalho has been in the market for forty years.
She witnessed the birth, worked on the consolidation and followed the evolution of the home entertainment market - she followed with Time Warner the development of DVD (hardware and software) from the moment when the technology was in its infancy and with access restricted only to early adopters with very high economic potential.
Developed strategic projects for AOL, applying techniques such as: Satisfaction Studies, Conjoint Analysis and Discrete Choice Model.
He developed studies to evaluate design, features, pricing, market potential, and portfolio for mobile telephony, especially for Motorola, helping to transform a product that was at the end of its line—the legendary RAZR—into a success, which recently returned to the market in a foldable version. He conducted portfolio studies for Vivo and tested device usability for Nextel, among others.
In the mass consumer market, he led projects for several multinational players, such as Clorox, SBP, Kellogg's, P&G, Natura, Pirelli, and Unilever.
In partial projects, it offers support to Lenovo/Motorola in their internal studies and won the NielsenIQ account, with which it has worked for almost 20 years.
