We work to understand your needs, meet your gols and value your investment!
Product and Service Evaluations.
- Product, service, packaging, concept, idea, and aroma testing...
- Price Elasticity - identification of elasticity and definition of the ideal price range.
- Customer Satisfaction Study in relation to products, service, and customer service.
- Shopping Experience - script, attitudes, and point-of-sale experience.
Understanding people and groups.
Market segmentation - identification of niches and mass behavior.
Purchase habits and attitudes; use and choice of products (declared and/or observed during usage, storage, and handling of packaging and products).
Profile Studies - identification of the profile of consumers and users of products and services.
How is your strength? Strategies and opportunities.
Conjoint Analysis - “Study the whole, to understand the parts”.
Tracking Study - tracking and monitoring the evolution of product and service consumption.
Brand Positioning and Perception - studies on the strength, identification, and images associated with brands and products.
